52º North is a biannual travel guide produced by the Marketing Department at RAF Lakenheath. It details the trips coordinated by Information, Tickets, & Travel—a full-service travel agency. As the principal designer of this guidebook, I oversaw every aspect of its creation, from designing the spread layouts and selecting photography to editing copy and coordinating print and delivery with the printing house. Additionally, I managed the placement of advertisements from sponsors, occasionally designing ads for businesses upon request.

At the launch of each new travel guide, Information, Tickets, & Travel held a Travel Fair to unveil the publication, offer prize giveaways and value packages, and provide helpful travel information. This event was extensively promoted on our website through homepage banners and a dedicated landing page. Additionally, we utilized our Instagram account to share details through stories and posts. This comprehensive promotion strategy ensured widespread awareness and engagement, contributing to the success of the Travel Fair and enhancing the overall impact of the travel guide.