I design seasonal homepages, editorial landing pages such as lookbooks, and in-line content blocks for both desktop and mobile applications, aiming to educate and inspire customers, showcase our quality and craftsmanship, and enhance the online shopping experience.

I create various assets for off-site marketing, including display ads, paid and organic social media content, and YouTube videos. By leveraging multiple digital platforms, I develop targeted advertising strategies that drive traffic and conversion. My approach ensures that our digital marketing efforts are cohesive, impactful, and aligned with the overall brand strategy.

I develop all print marketing and PR materials to promote Trade, B2B, and partner events, new store openings, and foster brand awareness in the local communities.