In partnership with Coyuchi, we launched an exclusive collection of sustainably crafted luxury textiles. To promote the collaboration, we hosted a joint sweepstakes for which I designed the e-mail modal as well as in-line content blocks for the dedicated landing page.

To amplify our reach, we leveraged an Instagram Collab post with Coyuchi and cross-branded paid social. In conjunction, I also designed a series of targeted e-mails highlighting the product assortment and the giveaway.